MEDIA

Whether it’s the viral immediacy of online, or the concrete credibility of print, media can be either your best friend or your worst enemy. From public relations campaigns, to blog monitoring, to press release development and distribution, we know the players and how to reach them.

The people with the "yay" or "nay" power in press coverage are regularly inundated with lengthy releases, inappropriate emails, and last-minute phone calls. If you want to secure great media coverage, you need a good media relations program starting with concise and relevant releases and advisories. Chalk helps you isolate your topics and key messages, and put it all in a format that works.

Chalk also boasts relationships and distribution networks to design effective media buying campaigns. Today’s media is a unique mix of off and online, old school and new, and traditional and new-fangled. Chalk helps you plan for this brave new world, crafting the right message and getting it to the right people at the right time. Some of the best online real estate is only available through ad network sponsorships – and Chalk has the spots. Securing sponsorship opportunities for clients delivers high page views while growing the credibility of their brands. And when the sponsorships are on sites such as tsn.ca or espn.com, the returns can be even higher.